A $100 Target gift card pays ₦78,433 in Nigeria today. That's the floor of Target's row on the GiftCash NG rates table, and it's the figure worth holding onto if the card in your drawer is never going to see a checkout lane in Ohio.
Target cards reach Nigeria the same way most US retail cards do. An aunt in Houston sends one at Christmas. A giveaway lands in your inbox. Somebody who owed you a favour pays in plastic instead of cash. Target runs no stores here, so the balance just sits until you clear it for a bank transfer.
Here's what it's worth, then how to turn it into naira without getting burned.
Open the rates page and leave the country on Nigeria. Target gets a single row, quoted in USD:
| Face value | Payout (₦) | Where it comes from |
|---|---|---|
| $100 | ₦78,433 | published floor |
| $200 | ₦156,866 | ceiling ÷ 500 × 200 |
| $500 | ₦392,166 | published ceiling |
Divide the ceiling by its face value and you get ₦784.33 per dollar. The floor gives the same figure. Target's band is flat across its whole range, so that maths holds anywhere between $100 and $500.
Watch the edges. Target's row opens at $100. A $50 card doesn't show up on the table at all, so don't bank on a quote until you've asked support. Holding a small Target card? Sell it alongside a bigger one. The naira calculator runs the same division if you'd rather not do it by hand.
Keep two kinds of number apart while you read this. The $100 and $500 lines are the platform's own published figures. The $200 line is arithmetic from ₦784.33. Confirm on the live page before quoting anyone.
Nigeria's rates page publishes a reference line. It reads 1 USD = ₦1,329 right now. That hands you a second number most sellers never work out: how much of the official dollar rate a card actually returns.
| Card | Per $1 | Share of ₦1,329 |
|---|---|---|
| Apple ($150 - $500) | ₦1,125.98 | 84.7% |
| Razer | ₦1,050.21 | 79.0% |
| Sephora | ₦997.03 | 75.0% |
| Steam (USD) | ₦824.21 | 62.0% |
| PlayStation | ₦797.63 | 60.0% |
| Target | ₦784.33 | 59.0% |
| eBay ($100 - $500) | ₦771.04 | 58.0% |
| Best Buy | ₦731.16 | 55.0% |
| Amazon ($100 - $500) | ₦651.39 | 49.0% |
| Xbox (USD) | ₦457.31 | 34.4% |
Target lands at 59.0%. That's ₦13.29 a dollar above eBay and ₦132.94 above Amazon. Thin margins per dollar, but they stack quickly once the face value climbs.
At $200 of face value Target pays ₦156,866. The same $200 as an eBay card pays ₦154,207. The same $200 as an Amazon card pays ₦130,279. So a card that sellers routinely ignore beats two of the names they reach for first. The gap over Amazon on one $200 card is ₦26,588.
The payout tracks how wide the resale market is. A Target balance buys groceries, clothing, homeware and electronics from a chain a US buyer walks into every week, so it's easy to move on. Amazon and eBay balances are the two most common codes on the planet, and every seller with a drawer full of plastic is trying to shift them at the same time. Supply beats demand, so the price drops. On today's table that pattern shows up as a ₦132.94 gap per dollar between Target and Amazon.
If you want the fuller version of that argument, the rate explainer walks through why US-issued cards hold value on this side of the Atlantic in the first place.
One warning about comparing markets. Ghana has its own Target row in cedis, and it isn't a conversion of the naira one. The two tables are priced separately. If your card is meant for Accra rather than Lagos, read the Ghana Target guide instead.
Sort these four things out before you open the selling page:
That last point causes most of the arguments. A Target balance lives in a US account and can't be moved into a Nigerian one. Its only value to you is the code. Redeem it for something you can't ship here and you've turned ₦78,433 into nothing.
Then the sale itself runs in four steps:
First sale? Start with your smallest card. The first payout takes longer because that's when the account gets verified, and a small number is easier to watch.
Now the two offers that were never real. The first is the overpay. Someone offers ₦95,000 for your $100 Target code when the published rate is ₦78,433. That extra ₦16,567 is bait, and the script that follows is always the same: send the code first, settle after. There is no settle after.
The second is the transfer alert. A buyer sends a bank alert screenshot, all official looking, and asks for the code. Check your own account balance, not their image. A screenshot costs nothing to produce. Our fake card guide covers the rest of the playbook.
Both come down to one rule: you never pay to sell a card, and you never send a code before the naira is in your own account.
Every figure above comes from a GiftCash NG rates snapshot taken on 29 September 2026 at 20:45 CST, Nigeria view. The number that counts is the one on screen when you press send. Rates here move daily.
Before your next sale, do the division yourself. Open the rates page, stay on Nigeria, find the Target row, and divide ₦392,166 by 500. Hold that number. If an offer comes in below it, walk away. If it comes in well above it, walk faster.
Ready to move the card? Start at Target. Clearing a drawer instead? The eBay guide and the Best Buy guide cover two cards that pay less per dollar than this one, the Macy's guide covers one that pays more, the Amazon guide covers the card sellers reach for first, and the Lagos payout walkthrough handles the bank side.